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DESIGN.md · Free

Catchup design system

Creative agency website: a light grey page, white cards, black type, one mint accent and an orange highlight, set in Manrope.

The style

Catchup is a website template for creative agencies — branding, web design, development and photography studios: works and services with their own pages, pricing plans, a blog, testimonials, about and contact. It should feel bold and polished but friendly: large confident headings, full-bleed photos, and plenty of air between sections.

The look is built from few parts. The page is a light grey Background (#F5F5F5); content sits on White cards and panels with 10px corners; type is Black, with Body (#444A46, a grey-green) for leads, summaries and anything secondary. One accent, mint (#7CE3AC), carries the main buttons and the small markers (the arrow discs on work cards, the check discs, the post category pills), always with Black text or icons on it. Orange (#FF7E5D) appears once as a highlight card on Home and as the hover colour of text links. The footer is a black card; photos under a Black 30 or Black 80 veil carry White text.

Everything is set in Manrope: 600 for the display and the big titles, 500 for smaller headings, numbers and buttons, 400 for text. Buttons and pills are fully round, boxes have 10px corners. Motion is crisp: button labels roll up on hover while their arrow turns 45°, cards zoom their photo, page titles appear word by word out of a blur, and blocks rise 18px into view once.

Colours

  • Black#000000ink · on-primary · secondary · on-surfaceHeadings and body text, the black buttons, the Meta tags, the footer card, the heading pills of a project's tables, the active pricing option, the hovered service card panel.
  • Body#444A46body · on-surface-variantLeads under page titles, card summaries and excerpts, roles, the captions over a post's or legal page's date, prices' units, plan notes.
  • Accent#7CE3ACaccent · primaryThe Accent buttons (Contact, Start a Project, Learn More), the round arrow on work cards, the check discs, the post category pills, the hovered Meta tag.
  • Orange#FF7E5Dorange · tertiaryThe orange number card on Home, links in rich text and the contact form note on hover.
  • Soft Grey#DADADAsoftDefined by the template for quiet fills; no page uses it.
  • Background#F5F5F5page · neutralThe page, the header once it is fixed and the open phone menu.
  • White#FFFFFFwhite · on-secondary · surfaceCards and panels (work, service, post details, testimonials, pricing), the White buttons, text on photos and on the footer card.
  • Black 80rgba(0, 0, 0, 0.8)ink-80The cover over the projects card photo on tablets and phones (Home).
  • Black 50rgba(0, 0, 0, 0.5)ink-50The "/" before each service of a project's details, the award numbers.
  • Black 30rgba(0, 0, 0, 0.3)ink-30The cover over the Home hero photos, field placeholders, the select chevron.
  • Black 20rgba(0, 0, 0, 0.2)ink-20 · outlineField underlines, the line above a project's testimonial, the award rows' lines, the carousel arrows and dots pill.
  • Black 05rgba(0, 0, 0, 0.05)ink-05The track of the pricing switch.
  • White 20rgba(255, 255, 255, 0.2)white-20The line in the footer card, the Home hero's description card and thumbnail frame.
  • Spinner#999999spinnerThe ring of the load-more spinner.
  • Error#FF2244errorThe Submit button's label after a failed send.
  • Error fillrgba(255, 34, 68, 0.15)error-fillThe Submit button's fill after a failed send.
  • Ink hoverrgba(51, 51, 51, 0.85)ink-hoverThe Submit button's fill on hover.
  • Ink pressed#333333ink-pressedThe Submit button's fill while pressed.

Typography · Manrope

  • display
    62px · 600 · 1.2
    Catchup
  • h1
    54px · 600 · 1.2
    Catchup
  • h2
    44px · 600 · 1.2
    Catchup
  • h3
    36px · 500 · 1.2
    Catchup
  • h4
    28px · 500 · 1.2
    Catchup
  • h5
    24px · 500 · 1.2
    Catchup
  • h6
    20px · 500 · 1.2
    Build a site that feels designed
  • huge
    54px · 500 · 1.2
    Catchup
  • big
    18px · 400 · 1.4
    Build a site that feels designed
  • paragraph
    16px · 400 · 1.4
    Build a site that feels designed
  • small
    14px · 400 · 1.4
    Build a site that feels designed
  • menu
    16px · 500 · 1.2
    Build a site that feels designed
  • tiny
    12px · 400 · 1.2
    Build a site that feels designed
  • subtitle
    14px · 400 · 1.2 · 0.03em
    Build a site that feels designed
  • caption
    14px · 400 · 1.2 · 0.03em
    Build a site that feels designed

Corners

  • card · 10px
  • small · 5px
  • round · 9999px

Spacing

  • gutter · 30px
  • gutter-phone · 15px
  • gutter-tablet · 20px
  • section-padding · 100px
  • section-padding-phone · 60px
  • section-padding-tablet · 80px
  • section-gap · 100px
  • section-gap-phone · 60px
  • section-gap-tablet · 80px
  • page-top · 150px
  • page-top-phone · 60px
  • page-top-tablet · 80px
  • header-height · 100px
  • header-height-phone · 60px
  • header-height-tablet · 90px
  • content-max · 1440px

Parts

Get startedGet startedGet startedGet started
meta tagmeta tag hoverchoice chip checked

Catchup

A card in its own colours and corners.

Catchup

A card in its own colours and corners.

Drawn from the file’s component tokens.

Do's and don'ts

  • use mint (accent) only for the main buttons and the small markers (arrow and check discs, category pills, the hovered service tag), with Black text or icons on it.
  • set Manrope at 600 for display, h1 and h2, 500 for h3–h6, huge and menu, and 400 for text; line height 1.2 for headings and 1.4 for paragraphs.
  • use Body for leads, summaries, excerpts, roles and captions on light surfaces, and Black for titles.
  • give boxes (photos, cards, panels) 10px corners and make every button, tag, pill and disc fully round.
  • roll a button's label up one line on hover and turn its arrow 45°, without changing its colours.
  • let page titles appear word by word and blocks rise 18px into view once, with appear.
  • add shadows or new colours; the palette above is the whole palette.
  • put White text on mint.
  • use Orange for buttons: it is the highlight number card and the hover of text links only.
  • let a button label wrap.
  • mix fonts: Manrope is the only family.

Get Catchup

This file describes Catchup’s style. The template is the whole site: every page, its content and its motion, free to remix in Framer, with code editions for selected plans.

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